The Story Behind Our Rebrand: Why We Became The Rise Group

Every business has a moment when growth pushes you into your next chapter and for us, that moment came this year as we added some incredible new people, systems, and resources to our growing team! After months of brainstorming, refining, and redefining who we’ve become and are becoming, we are excited to unveil our new name: The Rise Group

The name isn’t just a rebrand. It’s a reflection of everything we’ve been building, the clients we have the honor of serving, and the mission we stand on. Today, we’re sharing the story behind that transformation, and why this new identity aligns perfectly with the direction our team is heading.

We Needed a Name That Reflected Our Evolution

When our team started, we had a clear vision: serve clients with a level of personalization, integrity, and strategy that went far beyond the norm. And as the team expanded and the demands of the market evolved, so did we.

We’ve grown in experience, in reach, and in the impact we’re able to make.

We wanted a name that captured this evolution. Something that represented momentum, possibility, and the commitment we make to every buyer and seller who trusts us with their story.

Rise felt right from the beginning.

To rise means to grow, elevate, and move into your next chapter, exactly what we help our clients do every day. Whether someone is upsizing, downsizing, relocating, investing, or searching for their very first home, our goal is always the same: help them rise to their next milestone with confidence.

Our Team Is Growing, And Stronger Than Ever

This year marked a huge milestone: Georgia hit her one-year anniversary with us. With over five years of real estate experience, she brings a thoughtful, data-driven approach to every client she serves.

Between the three of us, Angie, Courtney, and Georgia, plus our incredible transaction coordinator, our clients now receive more one-on-one attention, more support, and more hands-on communication than ever before.

And because exceptional service goes hand-in-hand with strong marketing, we expanded again…

We Added a Full-Time Marketing Coordinator

In today’s market, strategic marketing can make or break a listing. To make sure our clients stand out, we recently brought on a full-time marketing coordinator dedicated solely to elevating our brand and our listings.

From polished social campaigns to video marketing, to community spotlights, to seller resources, we’re now able to take our marketing to the next level while staying aligned with the high standards our clients expect.

And of course, we still benefit from the powerhouse support of Harry Norman Realtors®, one of the most respected luxury brokerages in Atlanta. We love the balance of boutique service paired with elite brokerage-level tools. It truly gives our clients the best of both worlds.

We Launched Our New Website, Built for Atlanta Buyers & Sellers

Our rebrand wouldn’t be complete without a website that matched our vision. And we’re thrilled to announce that our new website is now live:

👉The Rise Group | Atlanta Real Estate Experts

We designed it with one goal in mind: make real estate clearer, easier, and more empowering.

Inside, you’ll find: 

✨Customizable Home Search
       Search by price, neighborhood, lifestyle, school district, and more.

✨Personalized Home Valuation Tool
       Get a real-time, data-backed home value estimate, no guessing, no pressure.

✨Neighborhood Guides
       Discover the best communities in and around Atlanta, complete with:

            ● School ratings
            ● Local hotspots
            ● Market trends
            ● Featured homes
            ● Lifestyle Insights
            ● and more
       Explore them here: 👉 Explore Atlanta Communities | The Rise Group

We’re incredibly proud of how everything has come together.

The Rise Group Represents Where We’re Headed

To us, this rebrand represents stepping into a new level, not just for our team, but for every client we serve. It means:

• More resources to guide buyers and sellers with confidence
  
  
• More expertise across every part of the real estate process
  
  
• More support from a growing, specialized team
  
  
• More commitment to serving Atlanta with the highest level of care and excellence

We’re so grateful for the clients who have trusted us, the homes we’ve been honored to represent, and the partnerships we’ve built along the way.

The Rise Group is just the beginning, and we can’t wait to show you what’s ahead.

Welcome to our next chapter. Welcome to The Rise Group.